Think More

Think more before filling, before choosing a typeface, before scrolling, before making room for strange prejudices. Every week, a short reflection on design, motion and style, good habits and bad ones, the contradictions of communication, the ideas that become trends. As a compass, the masters of yesterday read inside our present.

Four identical posters with a red mark pasted on a wall: three worn away by time, one intact
Massimo Vignelli
Always the same, thankfully
 A green Beetle seen from above, alone in the middle of an empty concrete parking lot
Helmut Krone
Think Small
 A poster with a red circle seen from the window of a moving tram, blurred black and white city
Josef Müller-Brockmann
Reading without reading
 A pair of red high heels in the foreground in front of a Citroën DS under a deep blue sky
Guy Bourdin
The photo that wasn't there
 Nine iPads on a wall showing nine nearly identical photographs of a sunflower, a glass of wine in the corner
David Hockney
New tool, old eye
 A blue triangular road sign with a green X in a landscape of fields and sky
Bruno Munari
Red gets there first
 A bare branch with a few leaves in a glass vase, raking light on a grey background
Bob Gill
One thing only
 The words Avant Garde Gothic blind-embossed, white on white paper
Herb Lubalin
It sounds the way it's set
 A large letter R printed in halftone dots, black over misregistered CMYK on fibrous paper
Paul Rand
The trained eye
 A pedestrian crossing seen from above with a blurred figure in motion
Saul Bass
What moves, leads